Thursday, August 2, 2012
Contact: Dan Silver
Mark Bardack
MEDIA ADVISORY/DAYBOOK ITEM
NYRA showcases new fan development initiative during preview of Racing 101 Fan Hub
WHAT: The New York Racing Association, Inc. (NYRA) will offer a special preview of a new fan-driven initiative for the summer 2012 meet at Saratoga Race Course – the Racing 101 Fan Hub.
Developed in partnership with America’s Best Racing, the interactive program is designed to educate casual fans about the sport of thoroughbred racing.
WHEN: Friday, August 3
Noon to 3 p.m.
WHERE: Saratoga Race Course
Racing 101 Fan Hub tent in the backyard near the Big Red Spring/Festival Tent
WHO: -Dan Silver, Director of Communications, NYRA
-Rodnell Workman, Vice President, Chief Marketing Officer, NYRA
-Ken Adelson, Executive Producer, TJC Media Ventures/The Jockey Club
-Joe Kristufek, Professional Handicapper, America’s Best Racing
DETAILS: NYRA will offer a media preview of its newest fan development initiative – the Racing 101 Fan Hub – in advance of its inaugural weekend at Saratoga Race Course on Aug. 4 and 5.
Officials from NYRA will join representatives from America’s Best Racing to showcase the new program, which offers patrons the opportunity to receive personal, hand-on tutorials on the fundamentals and intricacies of wagering from a number of professional handicappers.
The program was developed in partnership with America’s Best Racing, a multimedia platform developed by The Jockey Club dedicated to increasing the profile of America’s best thoroughbred racing events.
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