NEWS RELEASE
Lisa Jackson Kentucky Horse Park 859-259-4224 Lisa.Jackson@ky.gov
KENTUCKY HORSE PARK, LOCAL PUBLISHER TO PRODUCE MAGAZINE Kentucky Horse Park Magazine to Begin Distribution in 2015
LEXINGTON, Ky. (Dec. 8, 2014) - The Kentucky Horse Park, in coordination with its marketing agency, Creative Alliance (DBA Scoppechio), has selected Lexington-based publisher Bluegrass Branding & Creative to produce Kentucky Horse Park Magazine, for distribution in 2015.
Kentucky Horse Park Magazine will be distributed at the Kentucky Horse Park, key equestrian events, state visitor centers, the Kentucky Horse Park Campground and Southern Lights, among other locations. A print run of 70,000 will include a spring-summer edition and a fall-winter edition, allowing the Kentucky Horse Park to focus on seasonal events and more timely news related to the park. Both issues promote the Kentucky Horse Park, one of the Commonwealth's top attractions and one of the world's top equestrian venues, as well as local businesses and equestrian products and services to an audience that includes the park's estimated 800,000 annual visitors.
"We're excited to work with Bluegrass Branding & Creative on this publication," stated Jamie Link, executive director of the Kentucky Horse Park. "It's a great opportunity for the park to showcase all we have to offer throughout the year, and with new direct distribution at the campground and Southern Lights, we can reach a whole new audience with our messages. In reviewing the publications produced by the Bluegrass Branding & Creative team, we know we've got a great partner for our magazine."
Known for its expertise in producing monthly magazines and annual publications for the National Tour Association and Faith Travel Association, Bluegrass Branding & Creative has a skilled editorial, sales and publishing team.
"We're excited about the partnership with the Kentucky Horse Park and to play a role in producing such an important marketing resource for the park, the local community and for equestrian enthusiasts," said Karla DiNardo, president and publisher. "In addition to the two print editions, Kentucky Horse Park Magazine will be housed on kyhorsepark.com all year long, and accessible by the 1,200 daily website visitors."
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About Bluegrass Branding & Creative: Bluegrass Branding & Creative is located in Lexington, Kentucky, with a staff of 16 publishing professionals. Operating internationally as NTA Services, Inc., Bluegrass Branding & Creative is a wholly owned subsidiary of the National Tour Association and produces 24 print publications annually, including magazines, directories and travel guides in both English and Simplified Chinese. For more information about Bluegrass Branding & Creative and Kentucky Horse Park Magazine, visit www.bluegrassbc.com.
The Kentucky Horse Park is a working horse farm/theme park and equine competition facility dedicated to man's relationship with the horse. The park is an agency of the Kentucky Tourism, Arts and Heritage Cabinet and hosted more than 800,000 visitors and campers, as well as 18,400 competition horses in more than 200 special events and horse shows in 2013. The park is home to the National Horse Center, which comprises more than 30 national and regional equine organizations. Located at Exit 120, Interstate 75, just north of Lexington, the Kentucky Horse Park is THE place to get close to horses. Information about the park's programs and activities can be found online at www.KyHorsePark.com, and on Facebook, Twitter, Google+ and Instagram.
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