NEWS RELEASE
August 5, 2010
Contact: Jim Vanderbosch (650) 316-1020
TRACKMASTER LAUNCHES $10,000 MOBILE
APPLICATION DEVELOPMENT CHALLENGE
TrackMaster, an Equibase Company, announced today that it will host a Mobile Application (“app”) Development Challenge for both Thoroughbred and Harness racing, featuring a total cash prize of $10,000. The winning developer will receive $5,000 for first place; the second- and third-place developers will receive $3,000 and $2,000, respectively.
Developers will be furnished with sample data from TrackMaster Plus (extensive entry files) and TrackMaster Charts (detailed results files) to design, test and optimize their apps for use in mobile devices such as iPhones and smart phones with the Android operating system.
“We recently concluded our initial ‘Challenge’ asking for developers to create unique software programs designed around our data, and it was a big success,” said TrackMaster President David Siegel. “With the popularity and market penetration of phones like the iPhone, it was an easy decision to make mobile apps the focus of this second challenge.”
Registration for the contest will be accepted through October 1, 2010. Final submissions of the applications are due by March 1, 2011, and winners will be announced on or about April 15, 2011. Interested developers can visit the TrackMaster Mobile Application Development Challenge website for additional information.
TrackMaster, a wholly owned subsidiary of Equibase Company LLC, provides a full range of handicapping products for the three major racing breeds — Thoroughbred, American Quarter Horse and Standardbred. Equibase Company LLC is a partnership between The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry’s official database for racing information.
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