TurfPublicists: NYRA REWARDS LAUNCHES NEW ONLINE HOMEPAGE

**Please see the attached screenshot of the new NYRA Rewards homepage, located online at http://www.nyrarewards.com/**

Monday, August 2, 2010

Contact: Dan Silver

NYRA REWARDS LAUNCHES NEW ONLINE HOMEPAGE

SARATOGA SPRINGS, N.Y. – NYRA Rewards, the wagering program that offers racing’s highest rebates, launched a new homepage today, located online at http://www.nyrarewards.com/.

The new site features a streamlined look with an easily navigable layout. Included among the features are:

· Handicapping section with links to daily selections from NYRA TV Analysts, embedded video of the online handicapping show Trips & Traps, Andy Serling’s Twitter feed, and NYRA video replays.

· Express Funding menu explaining how NYRA Rewards members can make instant deposits of up to $500 per day using an electronic funds transfer, and also make withdrawals.

· New Members area where customers can learn about the benefits of the NYRA Rewards program as well as visit a FAQ section and find out how to sign up for an account.

· Wagering section with information on ways to wager, including on track, online, phone, and via mobile devices, and links to daily simulcast schedules and rebate charts.

· News area where NYRA Rewards members can find out the latest in the world of thoroughbred racing from leading industry publications.

“New York is home to the most dedicated bettors in the racing industry, and we wanted to offer them a wagering homepage that is on par with our premium racing product,” said Neema Ghazi, NYRA’s director of marketing. “We feel that NYRA Rewards members are really going to enjoy this cutting edge new site where they will be able to find great handicapping information, news, videos, and much more.”

The site was designed and developed by Americaneagle.com, the same company that designed and developed the award nominated online home of the Belmont Stakes: www.belmontstakes.com.

About NYRA Rewards

Fans who want to earn racing’s highest rebates on their wagers can sign up for NYRA Rewards, the wagering program that offers cash back just for wagering on the races, whether it’s on NYRA races or simulcast events! Members can earn points through on-track self-service wagering terminals, phone wagering with Telebet, with NYRA Rewards Internet Wagering and on mobile devices such as Blackberrys or iPhones. Enrollment is free and available only to customers 18 years and older. To sign up or for more information, visit nyra.com, call 1-800-THE-NYRA, or stop by a customer service booth on-track.

About NYRA

Founded in 1955, and franchised to run thoroughbred racing at New York’s three major tracks through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state’s thoroughbred business which contributes more than $2 billion annually to New York State’s urban, suburban and rural economy. In 2009, more than 1.6 million people attended the live races at NYRA tracks. Factoring nationwide off-track wagering, the average daily betting handle on NYRA races alone totals more than $9.3 million every race day. NYRA has a vast network of websites, including www.nyra.com, www.belmontstakes.com, and www.nyragroupsales.com. You can also follow NYRA on social media platforms Facebook, Flickr, Twitter, and YouTube.

About Americaneagle.com

Founded in 1978, Americaneagle.com is an industry leader in total turnkey online solutions, including website design, development, hosting and marketing - essentially a one-stop shop offering a full range of solutions for anyone looking to succeed in their online endeavors. They have completed more than 5,000 projects for nearly every type and size of organization, in nearly every industry, including small businesses, start-ups, Fortune 500 companies, professional sports leagues and teams, and major retailers.

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