NYRA LAUNCHES BREEDERS’ CUP $500K PAY DAY PROMOTION

Contact: Ashley Herriman, NYRA, 718-659-2218

Jim Gluckson, Breeders' Cup, 212-230-9512

Jenna Browning, Conover Tuttle Pace, 617-412-4000

 

NYRA LAUNCHES

BREEDERS' CUP $500K PAY DAY PROMOTION

 

ELMONT, NY (Oct. 17, 2012) – The New York Racing Association, Inc. announced today the launch of the Breeders' Cup $500K Pay Day promotion that will be conducted in partnership with the Breeders' Cup and other simulcast sites across the country. This is the second year in a row that the Breeders' Cup is offering this co-promotion with its simulcast partners.

The digital initiative provides all registered fans at Belmont Park and Aqueduct Racetrack with a mystery "voucher" worth at least $2, with some worth as much as $100. One lucky fan nationwide will be randomly assigned a $500,000 voucher. Contestants will receive their digital voucher via email after registering online and must take the voucher to Belmont Park or Aqueduct Racetrack on Breeders' Cup Saturday, November 3, to find out what it is worth.

Registration for the promotion begins today, Wednesday, October 17, and will remain open for the next two weeks, closing Wednesday, October 31 at 11:59 p.m. ET. Fans can register now at http://nyra.breederscup.com/.

"We're excited to work with our partners again to offer racing fans across the country another reason to head out to their local simulcast site on Breeders' Cup Saturday," said Justin McDonald, Senior Director of Marketing and Digital Media at Breeders' Cup. "Last year's program was well received by our partner sites and their fans so we're glad to offer it again this year. Hopefully the lucky fan assigned the $500,000 voucher will cash it in at a partner site this year."  

The participating sites are: Aqueduct Racetrack (NY), Belmont Park (NY), Calder Race Course (FL), Charles Town Races (WV), Emerald Downs (WA), Golden Gate Fields (CA), Gulfstream Park (FL), Horsemen's Park (NE), Lincoln Race Course (NE), Keeneland (KY), Meadowlands Racetrack (NJ), Winners Bayonne – Meadowlands (NJ), MJC – Pimlico  (MD), MJC – Laurel Park (MD), Monmouth Park (NJ), Portland Meadows (OR), Remington Park (OK), Saratoga Harness (NY), Suffolk Downs (MA) and Sunland Park (NM).

For more information, please visit: http://PayDay.BreedersCup.com.

 

About The New York Racing Association, Inc.

Founded in 1955, and franchised to run thoroughbred racing at New York's three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course) through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state's thoroughbred business which contributes more than $2 billion annually to New York State's urban, suburban and rural economy. In 2011, more than 1.8 million people attended the live races at NYRA tracks. Factoring in nationwide off-track wagering, the average daily betting handle on NYRA races totals more than $8.1 million. NYRA has a vast network of websites, including www.nyra.com, www.belmontstakes.com, and www.nyragroupsales.com. You can also follow NYRA on social media platforms Facebook, Tumblr, Twitter, and YouTube.

About Breeders' Cup

The Breeders' Cup administers the Breeders' Cup World Championships, Thoroughbred racing's year-end Championships.  The Breeders' Cup also administers the Breeders' Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders' Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live by NBC. The $5 million Breeders' Cup Classic will be shown live and in primetime on NBC from 8-9 p.m. ET. Breeders' Cup press releases appear on the Breeders' Cup Web site, www.breederscup.com. You can also follow the Breeders' Cup on social media platforms, Facebook, Twitter and YouTube.

 

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