Saturday, April 21, 2012
Contact: Dan Silver
NYRA PARTNERS WITH WOODBINE, WILL SHOW RACES LIVE ON NYRA NETWORK
NYRA and Woodbine have coordinated staggered post times and starting on April 28, after the conclusion of the Keeneland meet, Woodbine races will be shown during the race day on The NYRA Network, channel 71 on Time Warner’s basic cable system in
NYRA Television Analyst Andy Serling (@andyserling) will tape a video with Woodbine’s handicappers, entitled “Playing Woodbine,” that will air on The NYRA Network and NYRA.com. Additionally, a special section has been created at NYRA.com/playwoodbine providing links to a variety of Woodbine racing and handicapping sites.
“We are very excited to partner with Woodbine and show their races on The NYRA Network,” said NYRA President and CEO Charles Hayward. “Woodbine offers large and competitive fields, and we believe our customers will respond very positively to their racing product. We consider the Woodbine Entertainment Group one of the industry leaders in television and marketing, and we look forward to sharing ideas and working with them.”
NYRA plans to show the Woodbine simulcast signal on The NYRA Network from April 28 through July 18, and again from September 5 through October 3, the start of the Keeneland Fall meet. There will be no second signal shown during the Saratoga Race Course meet.
NYRA showed the Gulfstream simulcast signal on The NYRA Network during the Florida track’s recently concluded meet, and NYRA Rewards customers responded by betting an additional 63 percent online and 68.7 percent over the telephone on Gulfstream’s races on an average daily basis.
About The New York Racing Association, Inc.
Founded in 1955, and franchised to run thoroughbred racing at
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