For Immediate Release:
Contact: Kelly Wietsma
equisponse@aol.com 914-261-6379
Repole Picks His Trifecta for the Derby
Uncle Mo and Stay Thirsty Have Pirate's Booty "On Their Side"
Sea Cliff, NY (May 4, 2011) – Pirate's Booty, leader and manufacturer of all-natural snacks, is pleased to announce its sponsorship of Kentucky Derby Contenders Uncle Mo and Stay Thirsty creating the ultimate trifecta!
As part of the partnership, the Pirate's Booty logo will be displayed on jockeys, John Velazquez (Uncle Mo) and Ramon Dominguez (Stay Thirsty) during the running of the 137th Kentucky Derby commonly referred to as the "greatest two minutes in sports." The Derby takes place at Churchill Downs in Louisville, KY on Saturday, May 7, 2011 and will be televised live on NBC.
Mike Repole, owner of two-year-old Champion Uncle Mo and Grade lll Gotham Stakes winner Stay Thirsty (both trained by North America's leading trainer Todd Pletcher), has always dreamed of having a horse in the Kentucky Derby and now he has two in the 20 horse field in "The Run for the Roses."
Repole joined forces with all-natural snack company Pirate's Booty as chairman of the board and largest individual shareholder in 2008. Since partnering with Pirate's Booty, sales have skyrocketed from $50 million to $100 million in two years with the five-year goal of $500 million.
Pirate's Booty is a deliciously baked, all-natural snack made from puffed rice and corn. Pirate's Booty is also trans-fat and gluten free with only 130 calories for a 1 oz. serving. Pirate's Booty Aged White Cheddar is the number one selling natural snack SKU.
"Uncle Mo and Stay Thirsty were my Derby exacta, but now with Pirate's Booty onboard as the sponsor for both horses, we now have the perfect trifecta, as all three are winners in their own right," stated Repole.
"We, at Pirate's Booty, are excited for millions of viewers to experience the Pirate's Booty brand in such a high-profile and fun way on two outstanding horses," stated Eric Berniker, Pirate's Booty's VP of Marketing. "The Kentucky Derby epitomizes the fun traditions that we all love to celebrate and this year we're hoping to start a new one – Mint Juleps, Kentucky Hot Browns and Pirate's Booty!"
Pirate Brands
Pirate Brands, a leader and manufacturer of all-natural snacks, is located in Sea Cliff, NY and has been creating healthy treasures since 1987. The company was founded on the belief that you shouldn't have to "snackrifice" taste and fun for health. Pirate Brands produces deliciously baked, all-natural, trans fat and gluten free snacks that include Pirate's Booty, Smart Puffs, Potato Flyers, and Tings. Pirate's Booty Aged White Cheddar is the number one selling natural snack SKU. Pirate Brands' snacks are free from fryers and ingredients you can't pronounce, Arrrrrr. Products are sold in the US. For more information visit: www.piratebrands.com
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