WHO: Priscilla Presley will introduce the exhibit and Breyer's Elvis Presley Collection WHAT: Press Conference to announce the opening of the Elvis Presley Graceland Stable Exhibit and the launch of Breyer's Elvis Presley Collection at the International Museum of the Horse at the Kentucky Horse Park, Lexington, KY. The exhibit, borrowed from the vaults at Graceland, will include Elvis' saddles and bridles, video footage of the family riding, and other historic archival materials on loan from the stables at Graceland. WHEN: Friday, July 23 at 2:30pm WHERE: International Museum of the Horse, Kentucky Horse Park, 4089 Iron Works Pkw, Lexington, KY 40511 WHY: Elvis Presley Enterprises, Inc. (EPE) and Breyer Animal Creations, a division of Reeves International, Inc., have joined forces to launch Breyer's Elvis Presley Collection of the horses of Graceland at the model horse maker's annual festival, BreyerFest®, to be held July 23-25 at the Kentucky Horse Park. Priscilla Presley will join in the celebration on July 23-24 to share her love of horses and support of equine welfare. Of the four horses currently living at Graceland, Max, Tucker and Bandit were adopted after being rescued. The Breyer Elvis Presley Collection is a tribute to Elvis and Priscilla Presley's favorite horses, past and present, and the collection will be launched at BreyerFest this year to commemorate the 75th anniversary of the birth of the King of Rock 'n' Roll. HOW: Media should park in main parking lot and go through the Visitor Center to the International Museum of the Horse. -30- About Breyer Animal Creations Breyer is a division of Reeves International. Reeves was founded in 1946 as an importer of fine European 'carriage trade' toys, and is known for its toy distribution and sales network. Reeves acquired Breyer Animal Creations® in 1984, developing it into the world's best-selling brand of equine-themed toys and collectibles, one that today includes licensing partnerships with such brands as Scholastic, Macmillan Children's Publishing and The Saddle Club™. Breyer is distributed in the U.K., Europe, Australia, New Zealand and Asia. Reeves is also the exclusive U.S. distributor for AquaPlay®, Enchantmints™ (North America), Geomag™ Kids and Gbaby by Geomag™, and makedo®, Tolo® Toys, and WWF® - Games by Terra™ and distributes certain Lionel® lines.
About Elvis Presley Enterprises
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.
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