NEW YORK RACING ASSOCIATION ANNOUNCES PARTNERSHIP WITH RAM TRUCK BRAND

 Thursday, May 27, 2010

 

Contact: Ashley Herriman

(718) 659-2218

aherriman@nyrainc.com

 

Dianna Gutierrez
Chrysler Group LLC
(248) 512-2921
dianna.gutierrez@chrysler.com

 

NEW YORK RACING ASSOCIATION ANNOUNCES PARTNERSHIP WITH RAM TRUCK BRAND

 

ELMONT, N.Y. – The New York Racing Association, Inc. (NYRA) and the Ram Truck Brand will give new meaning to horsepower in a multifaceted Belmont Stakes partnership announced Thursday. The new sponsorship will enable the Ram Truck Brand to integrate vehicle displays onsite as well as sponsor the Grade 3, $100,000 Hill Prince Stakes.

 

In the week leading up to the Grade 1, $1 million Belmont Stakes on June 5, a multitude of Ram Trucks will be prominently featured throughout Belmont Park, including locations in front of the Belmont Café and near the Clubhouse entrance.  Ram Truck brand representatives will be on-hand to answer questions as well as providing information about the "Letters for Lyrics" national campaign. 

 

The Ram Truck Brand and Zac Brown Band partnered for "Letters for Lyrics," a national letter-writing campaign aimed at U.S. soldiers deployed around the world. Together, they want to send one million letters of appreciation to U.S. soldiers and they will not stop until they reach that goal.

 

Visitors to Belmont Park will be able to write a letter to U.S. soldiers and in exchange for writing a letter, they will receive a special compilation CD titled, "Breaking Southern Ground." This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown's label, Southern Ground Artists – Sonia Leigh, Nic Cowan and Levi Lowrey.

 

The Ram Truck Brand also will sponsor the Grade 3, $100,000 Hill Prince Stakes on Friday, June 4, a one-mile turf race for 3-year-old horses.  

 

"This partnership enables the Ram Truck Brand to connect directly with current and potential customers," said Phil Scroggin, Director of the Northeast Business Center.  "We are pleased to be able to bring 'Letters for Lyrics' to Belmont Park. We hope that race fans will take a moment to write a letter of appreciation to the men and women in the military."

 

About the Ram Truck Brand

With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

 

The Ram Truck brand will add to its award-winning truck lineup with the introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

 

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.'s (SVI) 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.

 

The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

 

Follow Ram Truck and Chrysler Group LLC news and video on:

Chrysler Connect blog:  http://blog.chryslergroupllc.com

Twitter: http://www.twitter.com/chrysler

YouTube: http://www.youtube.com/pentastarvideo

Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

Ram Trucks: http://www.ramtrucks.com

Ram Zone blog: http://www.ramzone.com

 

About The New York Racing Association, Inc.

Founded in 1955, and franchised to run thoroughbred racing at New York's three major tracks through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state's thoroughbred business which contributes more than $2 billion annually to New York State's urban, suburban and rural economy. In 2009, more than 1.6 million people attended the live races at NYRA tracks. Factoring nationwide off-track wagering, the average daily betting handle on NYRA races alone totals more than $9.3 million every race day. NYRA has a vast network of websites, including www.nyra.com, www.belmontstakes.com, and www.nyragroupsales.com.

 

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